Advertising gives you a long-term advantage over competitors who cut back advertising. A five year survey of more than 3,000 companies found
Advertisers who maintain or expand advertising over a five year period see their sales increase an average of 100%. Companies, which cut advertising, averaged sales decreases of 45%.
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Businesses that succeed are usually strong, steady advertisers. Look around.
You’ll find the most aggressive and consistent advertisers are almost invariably the most successful.
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