Duties
Generate and update website content (add new cars, specs and photos and delete sold or consignment expired ones).
Plan, define and implement website changes and functional improvements
Maintain and update the online marketing plan for the website
Monitor key performance indicators on the website and develop plans to improve them
Test and deploy functional projects /improvements
Update content managed areas (copy & artwork)
Scope and document ongoing website functional projects /improvements
Marketing
Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, etc)
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