Sinan Samuels is the founder and CEO of DebtSorted, one of the biggest debt counselling companies in South Africa, and is actively involved with the executive management and development of DebtSorted. A Business Consultant by profession and an entrepreneur at heart, Sinan started his first business at the age of 19. He obtained his Master degree from Rochville University in 2003 majoring in Marketing.
In 2007, Sinan co-founded a Telecoms Company, specialising in various ITC services.
Three years later, he also founded Smart Auctioneers to assist indebted customers to sell their properties through private auctions, thereby allowing them to pay off the shortfalls owing to the financial institutions, and avoid sequestration.
Having identified a need in the market for a professional debt counselling service, and convinced that the fallout from a faltering global economy was about to hit South Africans, Sinan became a Registered Debt Counsellor with the National Credit Regulator, and DebtSorted was established in 2017.
Sinan has devoted many years to establishing the systems, controls, resources and policies to support DebtSorted’s growth strategy through the identification of innovative, income-generating services and partnerships with key stakeholder groupings, including retail partners, banks and attorneys.
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