The Digital Marketing Manager will be also be accountable for determining KPIs and digital marketing campaign targets.
Manage current digital activity against key performance metrics, defining goals for each channel and finding innovative ways of reporting back to the business including email, PPC, display and social channels
Create the SEM strategy, to increase organic traffic and create a link building strategy. Ensuring technical optimisation and content outreach are aligned and on brand.
Develop the online lead generation plan, ensuring commercial focus and developing transparent reporting to assess the success of the activity.
Create and deliver a social media strategy aligned to digital, PR and marcoms activity. Responsible for the creation and implementation of the social media policy.
Establish and maintain the reporting analysis for online activity, making data driven recommendations.
Work with departmental managers and directors to develop marketing plans and strategies
Effectively manage digital marketing platforms including the cooperate website, social media and microsites
Reviewing and developing the brand strategy to ensure that the company image is consistently and successfully promoted.
Development and execution the digital marketing strategy across the group to achieve digital marketing objectives.
Previous digital marketing experience and entrepreneurial / commercially minded approac
Experience with Photoshop and InDesign (preferred but not essential)
Strong MS Office skills
Excellent analytical talents
Excellent written and spoken English
Eye for detail
Knowledge of SEO
Educated to degree level in marketing, business or a related subject
Significant experience in a similar digital marketing role
Strong marketing experience, particularly within digital and content management
Experience delivering and monitoring digital marketing campaigns
Excellent analytical and organisational skills
The ability to communicate with internal and external management
Experience evaluating marketing strategies
Strong interpersonal skills
Strong understanding of current online marketing concepts, strategy and best practice.
Strong experience within a Business to Consumer environment.
Planning and executing social media, email and SEO / SEM marketing campaigns
Assisting creating a digital marketing strategy
Measuring and reporting performance
Creating an SEO strategy based on analytical data
Managing the company website
Researching websites, social media, articles and publications
Building and maintaining a social media presence
Planning innovative growth strategies
Keeping up-to-date with online marketing trends
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